William leads Qualitative Research at Linney, with nine years of experience across retail, hospitality and FMCG.

He began his career at NatCen, using research to inform public policy, and now helps brands understand what shapes customer decision-making. He also co-runs Linney’s sustainability training, supporting positive change across the business.

Six easy steps to save the world

Six easy steps to save the world ▶︎

James guides us through the behavioural barriers that prevent us from putting sustainability measures into place.

We are stepping into a critical and unpredictable new phase of the crisis.

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